Marketing automation and the marketer of the future
The marketer of the future will use both sides of the brain to get the best result. They’re both creative and analytic, has knowledge of the facts and of the people and will think as well inside the box as outside of it. And they make a difference thanks to datadriven marketing automation. But where will you find someone like that? This blogpost will give you an answer to that question. Right on time, because the future starts in 2017.
Forbes predicted five years ago that in 2017 the Chief Marketing Officer (CMO) will spend more on IT than the Chief Technology Officer (CTO). And by now we can be sure that this prediction came true. In both American and Dutch companies the digital marketing transformation, driven by datadriven marketing automation, has started. An important question in this proces is: where do you find the right marketers, who can make a difference in the field of marketing automation?
An impossible function description
The function description that General Manager René Bruijne from TransFollow made in november 2015 of the marketers are not easy. The marketers of the future have to be people that can use both sides of the brain at the same time. And can switch at will between logic reasoning and out of the box thinking, between operating based on facts and creating based on imagination, between linear thinking and using fast associating jump from A to Z.
Finding somebody like that could be an impossible mission. At least, when you’re looking for an indivdual. It’ll be easy if you start thinking in teams. Teams in which people mostly use the left side of their brains, and come together with people who use the right side of their brains. By doing this you’ll start bringing together the skills needed for succesfull datadriven marketingcommunication.
Meet the marketer of the future
Yes, the marketer of the future is not a single person but a team. And if that team has a platform dat helps both sides of the brain and automates a huge part of the qualities of that brain, than you’ll have a great marketingdepartment.
The Mi8 Marketing Cloud is such a platform. Data mining, analysing, pattern predrictions, planning campaigns all go automatically. The dread for any rightsided marketer, the manual combining of datasets in spreadsheets, is history. And the leftsided part of the team can use the data to give the rightsided part new creative ideas. Because every teammember has got the Mi8 and the same datadriven insights in campaigns and customerbehavior, the communication between left and right will go een lot more fluid and faster.
Stop looking for the one perfect marketer of the future, the one persons that uses his or her brain fully. Instead go for a smart team that uses both left and right for succes. This will make your marketingdepartment a lot more fun, but also stronger and with more succes. Because even in 2017 you’ll be stronger together than alone.
Cees Franke | CEO zMerce