Press-release A Datadriven Marriage

AMSTERDAM - 18 juli 2016 - Launching customer Transfollow uses the Mi8 Marketing automation platform from Dutch startup zMerce to expand worldwide with their digital consignment note TransFollow.

Congratulations IRU and TransFollow! Today the Dutch logistic IT solution provider, TransFollow and the International Road Transport Union (IRU) have formed a partnership.

Due to the succes of Mi8 with launching customer TransFollow Nederland Mi8 will be the leading marketingcommunication platform for the brand new organisation TransFollow International.

René Bruijne, general manager TransFollow International: "The Mi8 platform provides us with innovative datadriven marketingautomation and that’s similar to the way the TransFollow platform serves the logistic supply chain. This datadriven marriage has been very succesfull last year and helped us growing our business." [ VIDEO ]
TransFollow, the new digital standard protocol for the digital consignment note in the Netherlands and thus soon worldwide replaces the CMR consignment note, allowing the transport and logistics industry to operate more efficiently and effectively. 

The Mi8 platform, solves the problems enterprises face nowadays. It centralizes all customer data and marketing activities in a single environment. Thanks to the open software architecture, Mi8 is an innovative solution of zMerce, a Dutch startup (since 2014 and known from Dell founders Club, The Next Web, Accenture Innovation Awards) based in A-Lab Amsterdam. 

The Mi8 Marketing Cloud makes datadriven marketingcommunication comprehensible, personal and profitable.

TransFollow: General Manager René Bruijne: view his testimonial

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Organizations want to increase their marketing effectiveness through 1:1 marketing. Their data however, is buried in multiple off and online silo’s and they cant find a time and cost affordable method of generating actionable data.

MI8 Marketing has an easy to implement, affordable way of combining, analyzing and enhancing multiple online and offline datasets to drive 1:1 marketing.

The MI8 Marketing Cloud is designed for the future and is prepared for the European Regulation General Data Protection Regulation in May 2018. 

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