What our customers say about Mi8

René Bruijne

AMSTERDAM - 18 juli 2016 - Launching customer Transfollow uses the Mi8 Marketing automation platform from Dutch startup zMerce to expand worldwide with their digital consignment note TransFollow.

Congratulations IRU and TransFollow! Today the Dutch logistic IT solution provider, TransFollow and the International Road Transport Union (IRU) have formed a partnership.
PRESS RELEASE IRU 18 july 2016 Geneva

Due to the succes of Mi8 with launching customer TransFollow Nederland Mi8 will be the leading marketingcommunication platform for the brand new organisation TransFollow International.

René Bruijne, general manager TransFollow International: "The Mi8 platform provides us with innovative datadriven marketingautomation and that’s similar to the way the TransFollow platform serves the logistic supply chain. This datadriven marriage has been very succesfull last year and helped us growing our business." [ VIDEO ]
TransFollow, the new digital standard protocol for the digital consignment note in the Netherlands and thus soon worldwide replaces the CMR consignment note, allowing the transport and logistics industry to operate more efficiently and effectively. 

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[ 22-06-2015] TransFollow CEO René Bruijne: 'We encountered the problem of having our customerdata spread across ± 28 datacollections, o.a. within our ERP system, ordering system, multiple webshops and mailing systems, while we were aiming to launch the digital TransFollow bill of lading on the Company-CarRai of this year's October. This made us lose part of our marketingaccuracy. zMerce's Mi8 Marketing Cloud connected all of our relevant datasystems for us. All data now comes together within unique customerprofiles on personal- and company-level. This saves us incredible amounts of time, that we'd otherwise be spending on manually collecting and analyzing customerdata. The Mi8 provides us with razor sharp insights in our prospects' and customers' website visitation, transactions, interests and purchasing-patterns. This way we get to know our customers a lot better, and it allows us to effectively communicate with them on the level of their personal interets. 

'For TransFollow the Mi8 Marketing Cloud is the market's very best option comparing innovation, functionality and costs, and enables us to collect data, analyze data, predict behavior, and automate communication.' 

René Bruijne is CEO at TransFollow and General Secretary Foundation Vervoeradres. TransFollow is an independent service-organization for those involved in transporting products.


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Organizations want to increase their marketing effectiveness through 1:1 marketing. Their data however, is buried in multiple off and online silo’s and they cant find a time and cost affordable method of generating actionable data.

MI8 Marketing has an easy to implement, affordable way of combining, analyzing and enhancing multiple online and offline datasets to drive 1:1 marketing.

The MI8 Marketing Cloud is designed for the future and is prepared for the European Regulation General Data Protection Regulation in May 2018. 

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